Seven video modules. Six working Excel instruments. One capstone deliverable — the Exit Memo. The hands-on practitioner companion to Raise. Sell. Scale., ending in the Certified Capital Architect credential.
Businesses are not bought, funded, or financed on how good they are. They are bought, funded, and financed on how clearly their numbers can be seen, trusted, and defended. This program trains the person who produces that clarity — and one case study inside it shows a single normalization exercise worth $7.25M in sale price.
Add the deal side to your practice — where the highest-value engagements live.
Command your own table in a raise, sale, or acquisition instead of hoping your advisors do.
Evaluate any business with your own money on the line — instrument by instrument.
The premise, the Three Doors, and how six instruments assemble into one deal.
Triangulate enterprise value three ways — comps, multiples, and DCF — and defend the range.
LTV:CAC, churn, and the Rule of 40 — the trend story that earns a premium multiple.
Normalize EBITDA and document every add-back so a buyer’s accountants can’t remove them.
Readiness scoring, red-flag diagnostics, and the 90-day plan that clears them before buyers look.
Weekly cash visibility and the Cash Conversion Cycle — the one number buyers can’t normalize.
Preferences, dilution, and exactly who receives what at every exit price.
Six answers become one argument — the decision-ready document a buyer, lender, or committee actually reads.
Every module applies its instrument to the same company — SampleCo LLC — so you watch one complete deal assemble end to end. Study rule: never watch without the file open.
Watch. Walk. Do. Submit. Seven exercises plus the capstone Exit Memo, each graded against one standard: correct mechanics and a written interpretation — the number, and what the number means. Architects who can compute but not explain do not certify. That is why the credential means something.
All 7 modules · all 6 Excel instruments · SampleCo scenario files · written feedback on every submission · CCA credential on completion.
Enroll self-paced →Everything in self-paced, plus six weekly live sessions with Randy, live capstone review and defense, and the cohort community.
Apply for the founding cohort →Requirements: Excel or Google Sheets on a computer, and The CFO Operating System, Parts One & Two. Roughly 2 hours per module, 16–20 hours total. No prior deal experience required.
A 30-minute conversation. You bring the questions; I bring the system.
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